According to a recent report, the president managed to reverse eight consecutive months of a mostly negative image
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President Javier Milei is experiencing one of his best moments in terms of digital image since taking office, according to a recent report prepared by consulting firm Ad hoc.
The study, conducted during the month of October, revealed that the president managed to reverse eight consecutive months of negative perception and closed the month with a 63% positive image, establishing himself as a highly central figure with a predominantly favorable public conversation.
According to the report's data, digital sentiment toward Milei during October 2025 was generally distributed as 55% positive mentions, 35% negative, and 10% neutral, marking the first month with a positive balance since January. However, the most notable jump was recorded after the national elections, where the president emerged strengthened both domestically and internationally.
La imagen de Milei en redes.
Between October 1 and 25, Milei's image remained balanced, with 50% positive mentions, 42% negative, and 8% neutral. However, in the period following the elections (from the 26th to the 31st), the change was striking: the digital positive image soared to 63%, while the negative dropped to 25%.
The report highlights that the international support received before and after the elections was a key factor in boosting the Argentine president's digital approval. The repercussions of his victory on social networks and media worldwide consolidated the Milei phenomenon as a global reference for the ideas of freedom.
In this regard, Ad hoc identified a "global phenomenon": one out of every eight posts about the president was in a language other than Spanish, and the foreign communities participating in the conversation doubled their presence compared to the previous month. This demonstrates that the figure of the Argentine president transcends national borders and generates growing attention among international audiences.
La imagen de Kicillof en redes.
The contrast with his main opponents is striking. In the same period, the ultra-Kirchnerist governor Axel Kicillof experienced a predominantly negative image: 29% positive mentions and 65% negative before the elections, which worsened to 24% positive and 66% negative after Fuerza Patria's major defeat in the elections.
According to the consulting firm, "the Peronist defeat was not only electoral, but also digital." In the provinces with the greatest political weight, libertarian candidates concentrated more mentions and a better tone than the representatives of Kirchnerism.
The report concludes that Milei regained centrality and positivity in the most important month since taking office, driven by a combination of international support, his firm leadership, and political success in the elections.
