Netflix will be the first streaming platform for Sony's movies after theaters, in a multimillion-dollar deal
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Netflix once again shook up the streaming landscape with a high-impact strategic deal with Sony Pictures. The pact redefines what happens to the studio's films once they finish their run in theaters.
From now on, Netflix will be the first subscription streaming window for Sony feature films, after their time in theaters and in the digital purchase or rental format.
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A deep change in the release window
In practice, the deal means that Sony's new films will arrive on Netflix before any other platform. In addition, they will be added to the catalog at no extra cost for subscribers.
This is a major shift in the traditional model, which positions Netflix as the main destination for major releases once their commercial run in theaters ends.
A billion-dollar contract with global impact
The deal would exceed 7 billion dollars, which makes it one of the largest film licensing contracts ever signed.
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This type of arrangement, known as a pay window agreement, already existed in the United States. The novelty is that now they're expanding globally, although their implementation will be gradual.
Why full rollout will not arrive until 2029
The contract won't apply immediately in every market. Full coverage is planned for 2029, when the entire catalog included in the deal will arrive on Netflix after its run in theaters and on VOD.
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For now, no precise schedules or titles by region have been announced, but the roadmap is already defined.
The franchises and projects that reinforce the deal
The pact guarantees Netflix a steady flow of high-profile productions. Among them, franchises such as Spider-Man and highly anticipated future video game adaptations stand out.
Ambitious projects also come into play, such as the Beatles biopic directed by Sam Mendes and new bets aimed at a young, global audience.
With this move, Netflix not only expands its catalog.It secures its role as preferred partner of one of Hollywood's major studios.
