This is Plus Ultra Líneas Aéreas, a Spanish company that has confirmed its entry into Argentina and has already enabled ticket sales for its future direct route between Buenos Aires and Madrid.
The news that surprised travelers is the price: flights start at 467 euros per leg, so a round-trip ticket could cost from 934 euros, provided both fares match at their lowest value.
Los vuelos arrancan en 467 euros por tramo
The airline, which has its operational base at Adolfo Suárez Madrid-Barajas Airport, will begin operations in May 2026, with an initial schedule of two weekly flights, on Thursdays and Sundays.
The frequency will increase in July, when they plan to add more operations coinciding with the peak season of the European summer and the Argentine winter break.
How much does it cost to fly from Buenos Aires to Madrid with Plus Ultra
The most economical fare—called Flash—includes:
One carry-on bag of 10 kilograms (22 pounds)
One checked bag of 23 kilograms (50.7 pounds)
In-flight meal service
The price published by the airline is 467 euros per leg, although the amount increases depending on the type of additional package chosen by the passenger, such as seat selection, flexible changes, or service upgrades.
Plus Ultra was founded in 2011 and currently operates from Madrid and Tenerife Norte. The company announced a growth plan that aims to exceed ten Airbus A330 aircraft by 2026, along with new routes focused on Latin America.
Los precios buscan acaparar la atención de sus nuevos clientes en el país
Its CEO, Roberto Roselli, stated that the company's goal is "to double the fleet, open new destinations in Ibero-America, and increase alliances with leading airlines", with the intention of competing in markets where demand grows year after year.
The arrival of Plus Ultra adds to an increasingly competitive market. Today, the airlines operating direct flights between Buenos Aires and Madrid are:
Iberia
Aerolíneas Argentinas
Air Europa
These options are joined by connecting routes offered by companies such as Avianca, Latam, and Ita Airways, which connect with Spain through different countries.
