The final between Lanús and Atlético Mineiro had a significant tourism impact in Asunción
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Paraguay once again demonstrated its growing capacity to organize major international events. The Conmebol Sudamericana Final held in Asunción not only crowned Lanús, but also sparked a true wave of tourists that exceeded all previous projections.
According to data from the National Directorate of Migration, 24,023 visitors entered the country declaring their attendance at the match between Atlético Lanús and Atlético Mineiro. The initial expectations were far surpassed, consolidating one of the strongest tourism movements of the year.
The flow consisted of 12,710 Argentinians, 10,993 Brazilians, and 320 tourists of other nationalities, reflecting the drawing power of South American football and the growing appeal of Asunción as a meeting point for high-impact events.
Paraguay superó todas las expectativas y recibió más de 24 mil visitantes por la Final Sudamericana
Main entry points and border movement
Official data show a heterogeneous but intense pattern at the main entry points to the country. The Puerto José Falcón border crossing led with 9,207 people, followed by the Friendship Bridge with 7,931.
Silvio Pettirossi International Airport also recorded notable figures, with 6,620 visitors, in an operation that proceeded smoothly and absorbed the increase in flights and regional connections.
This volume of arrivals reaffirms the importance of the country's logistical infrastructure and operational capacity to handle peaks in demand without issues.
Economic impact and international positioning
Paraguay superó todas las expectativas y recibió más de 24 mil visitantes por la Final Sudamericana
The Minister of Tourism, Angie Duarte, praised the country's performance and highlighted the strategic value of this type of event: "We exceeded expectations and initial calculations. The final once again positioned Asunción as an epicenter of South American football and a destination prepared to host major international events," she stated.
Duarte emphasized that the competition boosted sectors such as hospitality, gastronomy, transportation, entertainment, and commerce, generating a strong multiplier effect. Hotel occupancy reached peaks above the usual average, and there was a marked increase in consumption at restaurants and tourism services.
For the official, the behavior of the visiting public and the overall organization of the event reinforced Paraguay's image as a reliable country to host high-level sporting events: "Our capital replied with capacity, hospitality, and enthusiasm. Paraguay is ready to continue hosting continental-scale events," she assured.
Asunción, a growing hub in sports tourism
Paraguay superó todas las expectativas y recibió más de 24 mil visitantes por la Final Sudamericana
With this new milestone, Asunción continues to strengthen its position as a strategic venue in the region. The combination of infrastructure, connectivity, competitive costs, and security positions it as an attractive alternative for federations, teams, and companies linked to sports.
Sports tourism, moreover, is one of the fastest-growing global segments, with a direct impact on the country's international visibility. The success of the Sudamericana Final strengthens Paraguay's commitment to this niche and opens the door to future large-scale events.
