Peugeot launched in Argentina a new body color for two of its best-selling models: Peugeot 208 and Peugeot 2008. It is the Blue Obsession shade, an unprecedented blue that aims to reinforce the brand's visual identity.
The new development arrives in a context of strong commercial performance. The brand reached fifth place in the local market with an 8.4% share, consolidating itself among the leaders of the sector.
A blue that promises to set 208 and 2008 apart
The new Blue Obsession is added as an aesthetic alternative for those who seek a more striking design. The bet is not minor, since color is one of the factors that most strongly influences the purchase decision.
In the case of Peugeot 2008, it will be available across the entire range. For Peugeot 208, in contrast, it will arrive exclusively in the Allure and GT versions.
Peugeot 208, key in the sales ranking
Peugeot 208 once again positioned itself as one of the cars most chosen by Argentines. The B-segment hatchback placed itself on the podium of its category and reached third place in the overall sales ranking.
