Peugeot launches a controversial new color for the 208 and 2008

Peugeot launched in Argentina a new body color for two of its best-selling models: Peugeot 208 and Peugeot 2008. It is the Blue Obsession shade, an unprecedented blue that aims to reinforce the brand's visual identity.

The new development arrives in a context of strong commercial performance. The brand reached fifth place in the local market with an 8.4% share, consolidating itself among the leaders of the sector.

A blue that promises to set 208 and 2008 apart

The new Blue Obsession is added as an aesthetic alternative for those who seek a more striking design. The bet is not minor, since color is one of the factors that most strongly influences the purchase decision.

In the case of Peugeot 2008, it will be available across the entire range. For Peugeot 208, in contrast, it will arrive exclusively in the Allure and GT versions.

Peugeot 208, key in the sales ranking

Peugeot 208 once again positioned itself as one of the cars most chosen by Argentines. The B-segment hatchback placed itself on the podium of its category and reached third place in the overall sales ranking.

This performance reaffirms its prominence in the local market. The addition of a new color aims to sustain that momentum in the coming months.

2008 also makes a strong impact in its segment

Meanwhile, Peugeot 2008 established itself within the competitive B-SUV segment. It placed itself on the podium of its category, one of the fastest-growing niches in the country.

The strategy of expanding the color palette seeks to reinforce its appeal in the face of an increasingly varied offering.

When the new Blue Obsession arrives at dealerships

According to the brand, Peugeot 208 with the new color will be available at dealerships starting this month. Meanwhile, Peugeot 2008 will begin to be offered with Blue Obsession starting in March.