Radical shift: America renews its nights with 2 premieres that promise entertainment

América TV bet on a strategic change in its programmingnighttime with the incorporation of two new shows, as revealed by Ángel de Brito in his streaming cycle Angel responde  (Bondi Live). The decision marked the end of an era and the beginning of a renewed offering designed to captivate the nighttime audience.

The first of the new content is the return of "Trato Hecho," a classic television contest that originated in 2003 with Julián Weich hosting on Telefe. This time, the format returns to América's screen, although the channel has yet to confirm who will be the new host.

The cycle will occupy the time slot after LAM, from Monday to Friday, replacing the show "Pasó en América," hosted by Sabrina Rojas and Augusto Tartúfoli.

A new comedy cycle for the nights

The second proposal added to the programming is "Infumables," a comedy show led by Yayo Guridi, a reference in television humor. The content parodies from its name various formats that abound on Argentine television, especially those whose titles begin with "In."

With this bet, América TV seeks to refresh its line-up with a combination of nostalgia, humor, and recognized formats, attracting different audience profiles.

Premieres and relocations in May

According to De Brito, both shows will debut during the month of May.This renewal is part of a strategy by the channel to compete with new content and improve its nighttime performance.

Regarding the fate of Pasó en América, the journalist clarified that the cycle will not be canceled. The show by Rojas and Tartúfoli will continue on the channel, although it will change its schedule and day within the programming.

América TV trusts that these incorporations will revitalize its screen and offer new options for the end of the day.