Record and historic rise: this is how the GTA VI trailer impacted Take-Two's stock.

Grand Theft Auto VI hasn't been released yet, but it's already generating millions. Its new trailer not only broke view records, it also boosted Take-Two's stock market value.

Meanwhile, the release is delayed until 2026, expectations for the game are driving the company to historic levels of valuation. The gaming industry is excited once again.

When is GTA VI coming out and why was it delayed?

The new GTA VI had a tentative release date for 2025, but Rockstar Games confirmed it will only see the light on May 26, 2026. The news was a cold shower for fans who have been waiting since 2013 for a sequel.

That same Friday, Take-Two's shares fell by 6.7%. But three days later, the company played a strong card: the second official trailer.

A trailer worth millions

With just seconds of gameplay, the video achieved the unthinkable:

• 475 million views in 24 hours, a historic record for a trailer.
• The song from the video increased by 182,000% on Spotify.
• The company's shares rebounded by 2.6% on Monday and another 2.9% the following Tuesday.

The clip impressed with its level of graphic detail, photorealism, and facial animations that seem cinematic. It was enough for Take-Two to trade at historic highs again.

Even so, launching in May could cost the company up to 15 million fewer copies in annual sales. But the bet remains, and demand seems guaranteed.

An announced success: GTA, Red Dead, and top franchises

Take-Two has two major franchises: GTA and Red Dead Redemption. Both are among the most profitable in gaming.

• GTA V (2013) sold more than 210 million copies.
• Red Dead Redemption 2 has sold over 70 million since 2018.
• Only Minecraft and Tetris surpass those numbers.

These precedents give GTA VI an advantage. The hype is set, and the industry needs a new boost after difficult years.

Are video game prices going up?

It's rumored that GTA VI could cost between 80 and 100 dollars. It would set a new record for a AAA game, surpassing the current 70 dollars.

The high production costs require massive sales for games to be profitable. With GTA VI, that goal seems achievable.

How much can GTA VI sell?

Bloomberg Intelligence projections estimate that the game would sell between 35 and 45 million units in its first year. That would imply revenues of 2 billion dollars, without even coinciding with Christmas.