The channel is preparing a MasterChef Celebrity special to compete with La Noche de Mirtha from the coast
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Saturday nights are once again a battlefield on broadcast television. With the summer debut of La Noche de Mirtha Legrand from Mar del Plata, Telefe decided not to sit idly by and is preparing a strong move to fight for ratings.
The strategy aims to retain the audience with a proposal linked to one of its summer flagships. Telefe is betting on strengthening its prime time with a special broadcast of MasterChef Celebrity.
Mirtha Legrand
Telefe's bet for Saturday night
According to PrimiciasYa, this Saturday at 9 p.m. Telefe will air a special episode of the culinary reality show. The proposal will bring together Wanda Nara, the judges, and the contestants to review the week's most intense moments.
The idea is to show the behind-the-scenes of the country's most famous kitchens. There will be reactions, unfiltered comments, and secrets that viewers did not see on air.
Executives at the network assure that it will be a more relaxed broadcast, designed to hook family audiences. The goal is to compete directly with Mirtha's table in a key time slot.
El artista colombiano ya habría conocido a Wanda Nara
Mirtha Legrand's return to the Coast
On the other side, Mirtha Legrand is once again hosting from Mar del Plata with her classic show. At 98 years old, the historic host is starting a new summer season on the Atlantic Coast.
In her debut, she will welcome major figures from Argentine music. Among the confirmed guests will be Pimpinela and Soledad Pastorutti, accompanied by her sister Natalia.
El regreso de Mirtha Legrand a la Costa
Yanina Latorre and the internal tensions at MasterChef
Meanwhile, Yanina Latorre once again stirred up the atmosphere of the reality show. After her debut as a replacement for Maxi López, she spoke on SQP (América TV) and delivered strong statements.
According to Majo Martino, several contestants are reportedly upset with López because they consider him the network's favorite. Some even already point to him as the possible winner of the competition.
Yanina went further and put forward her theory bluntly: "For me, he is the winner. If not, they wouldn't have called me." A statement that once again ignited internal tensions on the eve of a key night for ratings.
