Total record in Jesús María: More than 110,000 tickets sold demonstrate the triumph of private initiative

Paseshow confirmed that advance sales exceeded 110,000 tickets for the National Festival of Doma and Folklore in Jesús María. The pace of online sales averages 10,000 tickets per day, confirming the resounding success of private management. The figures show that civil organizations are capable of managing large-scale events more efficiently than any bureaucratic state office.

The platform recorded a 130% year-on-year increase in online sales, validating the efficiency of the private management model. This figure is very significant considering that the previous edition had already set a record with a 90% increase in ticket sales. The event will take place from January 8 to 18 at the José Hernández Amphitheater, celebrating its 60th anniversary with a truly massive turnout.

Private efficiency and technology

Javier Martínez emphasized that the trust built over 12 years made it possible to lead the major digital transformation of the current sales system. Efficient management consolidated a secure and agile purchasing system based on information with added value for strategic decision-making. The company shows how investment in technology optimizes processes that traditionally were bureaucratic or slow for people living in the interior.

The technological evolution of the access system is directly linked to the process of digitizing shows in the productive country. The company promoted a disruptive innovation a decade ago by implementing the use of the identity document as a ticket for the large-scale event. The current QR code system simplifies entry to the venue and adds key data to better understand the audience and project real demand.

Genuine resources with no state cost

This advance made it possible to eliminate physical barriers and speed up entry, showing the superiority of modern private digital solutions. The private model combines technological infrastructure and data analysis to support the event before and during each day of the major local show. On-site operations include fully digitized access controls through scanners and permanent technical support at the scene.

Total economic activity last year reached 33,000 million, showing the real strength of the private sector in the area's economy. Net profits distributed totaled 2,200 million allocated to financing the 24 schools that make up the event's organizing committee. These results show that rational resource management generates concrete benefits for the region's educational institutions.