The app tests a paid plan with a focus on personalization.
Despite these improvements, there are no major changes to key features. There was also no mention of the removal of ads in the states.
Although the company did not confirm official prices, the site WaBetaInfo anticipated some values. In Europe, it would be around 2.49 euros
In other markets, such as Pakistan, the cost would be lower. In addition, it is being evaluated to offer a free trial for one month
.The app had already had a paid system in its early days. At the time, I charged an annual subscription in some regions
.
After the purchase by Facebook, that model was removed in 2016. Since then, the business focused on services for companies
.Meta currently generates revenue through business messaging. Also with advertisements linked to the platform.
According to company data cited in TechCrunch, WhatsApp revenues exceeded $2 billion annually
.The new subscription is available only for a small group. It is part of an initial test in selected markets.
With more than 3 billion users, the immediate impact would be limited. However, it marks a possible evolution of the business model.
WhatsApp is testing a paid subscription with mainly aesthetic functions. The messaging app is moving forward with a new optional model for users.
As confirmed by TechCrunch, the feature called WhatsApp Plus is being tested in limited markets. The proposal aims more at personalization than at new key tools.
These include unique icons, themes and tones
. It wouldalso add minor improvements in the organization of chats. For example, more fixed conversations and personalized lists
.From Meta they explained that this is an initial test. The objective is to evaluate whether these functions are attractive to users
.
Custom themes for chats
Exclusive icons of the app
Configurable tones and notifications
Up to 20 fixed chats (vs 3 in the free version)
