The app tests a paid plan with a focus on personalization.
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WhatsApp is testing a paid subscription with mainly aesthetic functions. The messaging app is moving forward with a new optional model for users.
As confirmed by TechCrunch, the feature called WhatsApp Plus is being tested in limited markets. The proposal aims more at personalization than at new key tools.
WhatsApp tests a paid subscription with mainly aesthetic functions
What is WhatsApp Plus and what it includes
The new subscription would allow access to advanced customization options.
These include unique icons, themes and tones
. It would
also add minor improvements in the organization of chats. For example, more fixed conversations and personalized lists
.
From Meta they explained that this is an initial test. The objective is to evaluate whether these functions are attractive to users
. What is WhatsApp Plus and what does it include
Main features of the premium plan
Custom themes for chats
Exclusive icons of the app
Configurable tones and notifications
Up to 20 fixed chats (vs 3 in the free version)
Despite these improvements, there are no major changes to key features. There was also no mention of the removal of ads in the states.
Key features of the premium plan
How much WhatsApp Plus would cost
.
Although the company did not confirm official prices, the site WaBetaInfo anticipated some values. In Europe, it would be around 2.49 euros
per month.
In other markets, such as Pakistan, the cost would be lower. In addition, it is being evaluated to offer a free trial for one month
.
A model that is not new for WhatsApp
The app had already had a paid system in its early days. At the time, I charged an annual subscription in some regions
. A model that is not new to WhatsApp
After the purchase by Facebook, that model was removed in 2016. Since then, the business focused on services for companies
.
The business behind WhatsApp
Meta currently generates revenue through business messaging. Also with advertisements linked to the platform.
The business behind WhatsApp
According to company data cited in TechCrunch, WhatsApp revenues exceeded $2 billion annually
.
A limited test, for now
The new subscription is available only for a small group. It is part of an initial test in selected markets.
With more than 3 billion users, the immediate impact would be limited. However, it marks a possible evolution of the business model.
