Lenia Batres wanted to register 'Ministra del Pueblo' and the IMPI rejected it.

The Mexican Institute of Industrial Property (IMPI) denied Lenia Batres the registration of the phrase "Ministra del Pueblo" as a trademark. The current member of the Supreme Court, imposed by Morena without prior experience as a litigator, intended to officially appropriate a nickname more propagandistic than legitimate.

But not even the government itself, through the IMPI, dared to support such an excess. The application was rejected, showing that not even allied institutions are willing to sustain the myth fabricated around Batres, a figure whose credibility has been more decorative than legal.

In its resolution, the IMPI indicated that the term "Ministra del Pueblo" could cause confusion, by suggesting a democratic legitimacy that doesn't actually exist.

 

Supreme Court justices are appointed by the Executive and ratified by the Senate, not elected by the people.
Therefore, registering that phrase as a trademark would violate legal and constitutional provisions.

Propaganda as strategy, lie as method

Batres submitted the application in November, seeking to turn the slogan into an official emblem for exclusive use.

A minister without votes, without a judicial career, and without court experience, wanting to shield her nickname as if she had a popular mandate.

The IMPI replied with the obvious: that's not a trademark, it's manipulation.
And if the Judiciary needs anything, it's institutional independence, not political marketing disguised as social closeness.

The INE also said no... and that's saying a lot

Before the IMPI, the INE had already rejected Batres using the title "Ministra del Pueblo" in electoral procedures.

Another symbolic defeat for someone trying to build a legitimacy they don't have. Because the position she holds today wasn't won at the polls, it was handed to her from Palacio Nacional.

A Court under ideological siege

This attempt to register a nickname is another chapter in the Obradorist strategy to co-opt the Judiciary. Batres embodies the crudest version: creating a populist narrative, repeating "pueblo" and shielding it as a registered trademark.

But this time it didn't work.
Not even the trademark system wanted to partake in the simulation game.

The minister doesn't want to serve the people, she wants to use them as a shield

Turning a nickname into a registered trademark is not closeness, it's propaganda with a legal label. It's trying to make the "good people" a symbolic capital... and sell it as if it were the exclusive property of a regime official.

Meanwhile, the Judiciary continues to be eroded from within. Because for the 4T, it's not enough to manage the budget; they also want to take over words, symbols, and titles.

But in this attempt, the "people" said no... and the law did too. Because even if it makes Morena uncomfortable, neither the people nor justice are registered as trademarks, nor are they distributed as the regime's property.