Izzi imposes data limits: 'unlimited' internet increasingly restricted

Internet providers in Mexico tighten their conditions, imposing monthly consumption limits and penalties for overuse. Izzi applies the so-called "fair use" policy, restricting data usage without the average user being aware of it.

The policy sets a cap of 4,000 GB per month. Although it seems high, users who work remotely, stream content, or play online could easily approach that limit. If exceeded, the consequences range from reduced speed to additional charges, although this varies by provider.

"Fair use": restrictions without clarity or explicit notice

Izzi doesn't visibly inform these limitations in its advertising, which has caused annoyance among users. Although the company claims it seeks to maintain service quality, the criteria for defining what is "excessive use" is left to the provider, without external oversight.

Telecommunications specialists warn that these policies contradict the notion of "unlimited internet" used as a commercial hook. The lack of transparency and the ambiguity of the term "fair use" affect consumer rights.

Symmetrical internet: a half promise

Some companies offer what they call "symmetrical internet", meaning the same download and upload speed. Telmex and Totalplay promote this feature as an advantage for those who work in the cloud or make video calls.

However, this promise is overshadowed by consumption restrictions. A fast connection is not very useful if usage is conditioned to monthly caps that, when exceeded, imply charges or reduced quality.

Companies take advantage of discontent, but apply similar rules

Telmex has launched campaigns to attract dissatisfied customers with these new policies. On social media and in the media, the company owned by Carlos Slim sends messages suggesting greater freedom of use.

However, Telmex and Megacable also impose consumption caps. Although with different conditions, the trend of restricting internet access is widespread among the country's main providers.

This tightening of commercial policies calls into question competition in the sector and leaves Mexican consumers with few real options. What was once offered as "unlimited internet" now seems like an empty promise.