Axel Kicillof squandered USD 50 million on official advertising in 2025

Axel Kicillof squandered USD 50 million on official advertising in 2025
Axel Kicillof, governor of the Province of Buenos Aires
porEditorial Team
Argentina

The Kirchnerist government doubled spending on propaganda, concentrated more than 50% of advertising allocations in ten providers, and postponed payments to the healthcare system, municipalities, and teachers

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In 2025, the Province of Buenos Aires reached a historic record in communication spending by allocating $62,450,032,922 to official advertising, the equivalent of USD 50 million executed in a single year. The expansion of spending occurred in parallel with debts in the healthcare system, delayed transfers to municipalities, and teacher wage agreements that fell below inflation, according to official information accessed by the media.

The volume of resources allocated confirms a trend that the outlet has been documenting for years: official propaganda has no ceiling, even when other critical areas face restrictions. In comparative terms, the jump is striking. In 2024, the Province had allocated $26,043 million to official advertising. By mid-2025, that amount had already been surpassed. At the close of the fiscal year, the provincial administration more than doubled the previous year's spending, with a nominal increase of 139%.

Top 10 pauta PBA 2025/ Imagen: ''El Disenso''
Top 10 pauta PBA 2025/ Imagen: ''El Disenso''

Concentration of spending:

According to official records, the ten main beneficiaries of Buenos Aires Province's advertising concentrated $31,718 million, more than 50% of the total executed. The proportion is repeated year after year and exposes the concentrated structure that provincial Kirchnerism consolidated to channel public funds toward aligned media outlets.

In total, 9,571 orders signed by the Minister of Public Communication, Jesica Rey, were issued, which were distributed in an extremely unequal manner among 710 registered media outlets. The ranking of the five websites that collected the most in 2025 was as follows:

ElDestapeWeb.com: $2,597 million

Infobae.com: $2,400 million

Perfil.com: $731 million

ElDestapeRadio.com: $725 million ("mirror" structure of ElDestapeWeb that allows double billing)

Cronica.com.ar: $551 million

 Top 5 sitios web con pauta PBA 2025/ Imagen: ''El Disenso''
Top 5 sitios web con pauta PBA 2025/ Imagen: ''El Disenso''

As has already been reflected in previous investigations, the formal atomization of suppliers doesn't reflect the real distribution of spending. Behind hundreds of corporate names there are economic groups that bill from multiple fronts, which makes traceability difficult and disguises the true concentration of public money in a few hands.

All expenditures bear the signature of Jesica Rey, a La Cámpora official placed in charge of one of the most desired coffers of the Buenos Aires provincial state. In an election year like 2025, that budget became the governor's main positioning instrument: there was no adjustment, there was no austerity, there was no restriction that affected the line item intended to ensure favorable coverage in friendly media outlets.

Meanwhile, IOMA accumulates debt claims from providers, hospitals such as Garrahan report delays, municipalities point to delayed transfers, and teachers negotiate pay increases below inflation, official advertising showed no limits. In concrete numbers, the USD 50 million executed in 2025 could have made it possible to cancel healthcare debts, finance thousands of teacher salaries, or equip hundreds of high-complexity ambulances. However, those resources were allocated to sustaining the provincial government's advertising structure.


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