The French chain will occupy 2,300 m² (24,757 square feet) in the shopping center and has brought forward its arrival in the interior due to the sales boom
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The sports chain Decathlon has confirmed its arrival in Córdoba with a mega store in Nuevocentro Shopping following its success in Buenos Aires. This will be the company's second store in the country and will precede the openings planned in Capital Federal for the upcoming cycle. The business decision confirms the appeal of the Córdoba market for attracting international capital seeking to expand in the interior.
The new commercial space will have a surface area of 2,300 square meters (24,757 square feet) located on the terrace of the shopping center. The French company will offer 5,000 items of apparel and equipment for 65 sports at the same prices as on the website. This is a strong commitment to consumer freedom of choice, allowing access to internationally recognized quality products.
El nuevo espacio comercial contará con una superficie de 2300 metros cuadrados ubicados en la terraza del centro comercial.
The opening will create 50 direct jobs and will enhance the shopping center's offerings, which invested 2 billion dollars in construction. Antonio Heinz, director of Nuevocentro, welcomed the arrival of the brand, which will begin construction of the store next January. The private sector once again demonstrates dynamism and the ability to generate genuine employment in a context of economic openness and competition.
Acceleration of investments and local demand
The original plan was to open first in Buenos Aires, but Córdoba's demand in e-commerce accelerated the final decision. Executives highlighted that Córdoba has tremendous potential for the brand and that they found an ideal strategic partner in the shopping center. This move demonstrates how the free market efficiently allocates resources where consumers validate the offering with their preference.
Grupo One, operator of the brand, plans to invest 100 million dollars over the next 5 years to open twenty stores in the country. The first store in Vicente López broke world sales records and validated Argentinians' interest in globally recognized quality products. The normalization of imports allows companies of this caliber to plan their long-term growth in Argentina.
Antonio Heinz, director de Nuevocentro, rodeado por su equipo en la terraza del shopping, donde se ubicará Decathlon.
Nuevocentro competed with other locations to attract this investment and ultimately succeeded in closing the deal, which was formalized in a binding contract. The arrival of international brands reactivates the market and benefits consumers who gain access to a more varied and competitive offering. The success of private management is reflected in the ability to attract global players who raise the commercial standard of the province.
Million-dollar expansion and new brands
The shopping center has presented an expansion project involving a private investment of 15 million dollars to increase its surface area. The project includes the construction of three new floors of 3,000 square meters (32,292 square feet) each and the addition of underground parking to improve service. This injection of private capital now depends on municipal approval to move forward with the development of urban infrastructure.
This expansion aims to create the necessary space for the return of flagship stores such as Zara, which require large rental spaces. Negotiations are also underway for the arrival of other international chains such as H&M and footwear brands that have shown interest in the Córdoba market. Competition among large commercial spaces ultimately benefits the end user through better services and greater variety.
El centro comercial presentó un proyecto de ampliación que implica una inversión privada de 15 millones de dólares para sumar superficie.
The supermarket Jumbo has also expressed interest in expanding by taking one of the new floors planned in the shopping center's expansion plan. Investments in commercial infrastructure demonstrate the business sector's confidence in economic recovery and future consumption. Córdoba is thus consolidating itself as a hub for international retail thanks to the initiative of its local entrepreneurs.
