At an event held at Parque del Chateau, the Agencia Córdoba Turismo (ACT) presented the main new features of the summer season under the slogan "Easy Summer for Everyone."
The proposal aims to position the province as an inclusive, innovative destination with a wide cultural and recreational offering for all ages.
Works and new routes: Camino de Brochero, the focus of the season
Governor Martín Llaryora highlighted the progress on Camino de Brochero, one of the province's most emblematic routes.
The mentioned works include the refurbishment of Hotel El Cóndor in Pampa de Achala, the construction of reception centers for pilgrims in Villa Cura Brochero and Villa Santa Rosa, and the complete marking of the route with signage and equipment to ensure visitors' comfort and safety.
Córdoba, the main air hub in the interior
Another focus of the presentation was air connectivity. With 14 domestic destinations and 10 international ones, Córdoba has established itself as the most important air hub in the Argentine interior.
Tourism agenda and featured events
ACT president Darío Capitani announced a diverse agenda that includes the 5th edition of the Wine Tourism Conference in October, the launch of the Motorhome Route, Horseback Tourism Month, and the Bitácora Awards in November. In addition, Lakes and Lagoons Month will premiere in December, with activities for the whole family.
El Cucú, protagonist of "Easy Summer"
The new promotional campaign features the Cucú of Villa Carlos Paz, a tourism symbol of the province, who "goes on vacation" to tour Córdoba's most representative landscapes.
The initiative seeks to promote local destinations in a playful and family-friendly way, accompanied by characters representing the province's cultural diversity.
Banco de Córdoba benefits for tourists
Banco de la Provincia de Córdoba will support the season with a series of benefits available from December 1, 2025, to March 31, 2026:
- Hotels and cabins: up to 12 interest-free installments.
- Shows, festivals, and recreational parks: up to 6 interest-free installments.
- Gastronomy and regional products: 20% discount on Fridays and Saturdays (limit of $10,000).
- Supermarkets: 4 interest-free installments.
