The concert at Plaza de la Música attracted audiences from the provinces and caused a strong economic impact
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The Ciro y los Persas concert, held on October 10 in Córdoba's capital, mobilized more than $905 million. The figure includes lodging, transportation, gastronomy, and cultural consumption. This was determined by a study from the Instituto de Cultura Contemporánea.
Of the total attendees, 38% arrived from other localities to attend the show. Of that group, 43% decided to spend the night in the city. The average stay was two people per group, with a high conversion rate among those who traveled and attended.
This tourist movement caused a strong boost for key sectors such as hospitality and transportation. The city has established itself as an attractive cultural destination. Musical events are beginning to compete in economic impact with other productive sectors.
El recital de Ciro y los Persas, realizado el 10 de octubre en Córdoba capital, movilizó más de $905 millones.
Direct impact on lodging and consumption
Among those who stayed overnight, 56% paid for lodging in hotels, inns, or temporary rentals. Digital platforms were the most chosen option. The average expenditure on lodging was $81,000 per group.
In total, the hotel sector received more than $46 million derived from the event. This figure confirms the relevance of shows as economic drivers. This is income that directly benefits local small and medium-sized businesses.
This is in addition to spending on gastronomy, transportation, and tickets. The total expenditure includes services before, during, and after the show. Córdoba continues to position itself as a hub for large-scale shows.
Entre quienes se alojaron, el 56% pagó hospedaje en hoteles, hosterías o alquileres temporarios.
Mobility, urban planning, and projection
Mobility was another key factor: 40% of attendees used their own car to get there. They were followed by Uber and walking from nearby areas. This data provides input for future urban planning strategies.
The report indicates that 81% of the audience had already attended other events at Plaza de la Música. However, among tourists, 37% were visiting the venue for the first time. This demonstrates that cultural programming attracts both loyal and new audiences.
A strong connection with Cosquín Rock was also recorded. 71% of the audience had attended a previous edition. Nearly 68% plan to attend the 2026 edition, which reinforces the loyalty of the festival-going public.
Del total de asistentes, un 38% llegó desde otras localidades para presenciar el show.
General concerns
Interest in international artists is growing: 86% of attendees want more shows of this type. This group is willing to pay up to $300,000 per ticket. This indicates a strong purchasing power among the music audience.
Regarding the perception of the event, the main concern was security (55%). Aspects such as punctuality or comfort had a low level of complaints. The addition of air conditioning was appreciated by 80% of those present.
The report concludes that cultural events generate employment, tourism, and consumption. Their contribution to Córdoba's economy already exceeds billions per year.
En cuanto a percepción del evento, la principal preocupación fue la seguridad (55%).
