Jesús María achieved a record of 220,000 tickets sold after hosting Javier Milei
The historic 60th edition of the National Festival of Doma and Folklore of Jesús María concluded this Monday, surpassing the record of 220,000 tickets sold
The self-managed festival made history this year: it had two sold-out nights, and the President sang with the Chaqueño in front of the crowd
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The historic 60th edition of the Jesús María National Festival of Horsemanship and Folklore concluded this Monday by surpassing the record of 220,000 tickets sold. Juan López confirmed that the final number exceeds previous figures, consolidating the success of the self-managed financial model. The event demonstrated once again that a high-quality cultural offering is profitable and massive thanks to the direct support of spectators.
One of the milestones of the event took place on Friday with the visit of President Javier Milei before a completely packed amphitheater. The head of state created an iconic moment when he went up on stage to sing Amor Salvaje together with Chaqueño Palavecino in front of the crowd. The president's presence accompanied a ticket demand that sold out the 30,000 seats available for that historic day.
Uno de los hitos de la convocatoria se vivió el viernes con la visita del presidente Javier Milei ante un anfiteatro totalmente colmado.
Saturday night matched the box-office success with 28,000 spectators who enjoyed a diverse and highly appealing artistic line-up. Jorge Rojas offered an extensive show reviewing his career, while Ulises Bueno closed the early morning with the rhythm of the Córdoba-style cuarteto. The festival managed to fill its capacity twice in a row, validating the strategy of broadening the offering to attract the general public.
Efficient management and diversity
The massive influx of tourists boosted the city's economy, with bars and restaurants operating at maximum capacity. The organizers demonstrated that the efficient management of their own resources makes it possible to hire top-level artists while generating profits. The income caused by ticket sales and private advertising guarantees the sustainability of the event for future editions.
El Chaqueño Palavecino cantó con un Anfiteatro José Hernandez repleto.
The inclusion of urban genres, such as Cazzu's performance, sparked debate but confirmed the event's ability to renew its audience. The group Ahyre stood out with a modern proposal that was highly applauded by spectators who value interpretive quality. The market's response was forceful, showing that innovation is necessary to maintain the festival's relevance over time.
The commercial success of the 60th edition confirms that the public largely supports the evolution of the artistic proposal. The record-breaking closing in sales confirms that Jesús María is an example of successful management that adapts to the preferences of demand.
El Chaqueño Palavecino volvió a hacer sold out en esta edición N°60 del Festival.
