There were lines starting at 11 a.m. to try the fried chicken. It is the 49th branch in the country and generates 40 direct jobs
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The official arrival of KFC in Córdoba's capital exceeded all expectations set for this Thursday's opening at Nuevocentro. The American fried chicken chain cut the ribbon at 12:00 p.m. before a crowd that had been waiting impatiently since the shopping center opened. The food court was overwhelmed by hundreds of customers who lined up to be the first to purchase from the menu.
Con alta concurrencia, así luce el primer local de KFC en Nuevocentro Shopping.
Although the event was scheduled to begin at noon, lines started forming at 11:00 a.m., one hour before the official opening. The record attendance required reinforcing logistics in the food sector to manage the constant flow of people.
The brand-new location has 103 square meters (1,109 square feet) and is operated by a team specially trained to maintain the global standard. This opening created 40 direct formal jobs, boosting the private labor market in a highly challenging economic context. It is the 49th branch of the company in Argentina, consolidating a federal expansion plan that already includes Mendoza, Rosario, and Buenos Aires.
Private investment and strategic expansion
The arrival of Colonel Sanders's franchise is part of a strategic renewal of Nuevocentro Shopping to attract a new audience. The shopping center, which is the fifth largest in the country, is carrying out a construction plan that adds 3,000 square meters (32,292 square feet) to its leasable area. The plan also includes the complete renovation of another 70,000 square meters (753,474 square feet) of covered space to modernize the entire shopping and leisure experience.
Las filas se empezaron a armar desde las 11 de la mañana.
The company's commitment in the province doesn't stop here, and it has already confirmed that it is working on a second key location for the near future. The next destination will be a historic house in Nueva Córdoba, located in front of Plaza España and just a few meters from other competitors. This strategy aims to maximize visibility in areas with high youth and student traffic, replicating the success seen today at the shopping center.
Más de 100 personas haciendo fila a las 14 horas para disfrutar su primera experiencia comiendo el pollo frito de KFC.
Paula Barreto, the company's Marketing Manager, stated that the main goal is for customers to experience the original recipe. The executive highlighted the importance of these strategic locations, which allow the brand to reach new consumers throughout the interior. With this move, Córdoba reaffirms its position as an attractive hub for international investment and the development of modern retail.
La antesala de la apertura del primer local de KFC en Córdoba.
