Meta begins monetizing WhatsApp with in-app ads and a new paid content option.
The measure aims to open new revenue streams while the company makes a strong bet on artificial intelligence.
Where will ads appear on WhatsApp?
Ads will be shown in the "Updates" tab, a section that doesn't interfere with private chats. It's the space where Status lives, a kind of story that disappears over time.
According to Meta, this tab receives 1.5 billion daily visits, making it a key showcase for advertising.
Channels are also joining the game
Businesses and creators will be able to pay to highlight their channels within the Updates tab. These channels work as a message broadcast system to followers, similar to a newsletter.
Additionally, WhatsApp will add the option to offer exclusive subscription content within channels, aiming to generate direct revenue.
