Pickup trucks continue to make a strong impact on the Argentine market, with growth of nearly 18% compared to the previous month.
In July, 62,123 vehicles were registered in total, and pickups held a prominent place in that rebound.
Concesionario de Volkswagen.
Which brands are leading the local market?
As has been the case in recent months, the podium consists of three nationally produced pickups: Toyota Hilux, Ford Ranger, and Volkswagen Amarok.
All three surpassed 2,000 registered units in July and established themselves as the favorites among the local public.
Toyota Hilux, the undisputed number one
Manufactured in Zárate, the Hilux once again led the ranking with 2,529 units registered in July.
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So far this year, it has already accumulated 19,686 registered vehicles, remaining the best-selling model in the segment.
Ford Ranger, firmly in second place
Produced in Pacheco, the Ranger was just behind the Hilux with 2,418 units registered during July.
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In the annual total, it reached 16,250 units, reaffirming its position as second in the ranking.
Volkswagen Amarok completes the podium
Also manufactured in Pacheco, the Amarok took third place after registering 2,339 units.
Between January and July, it has already reached 15,997 units, maintaining its third position for the year.
Volkswagen Amarok
Which other pickup trucks stood out in July?
In addition to the midsize and domestic models, the ranking includes models from other segments, such as compact pickups.
Some of these models have also been gaining ground in the local market due to their versatility and lower cost.
Fiat Toro
Top 10 most registered pickups in July 2025
- 1 - Toyota Hilux: 2,529 units
- 2 – Ford Ranger: 2,418 units
- 3 – Volkswagen Amarok: 2,339 units
- 4 – Fiat Toro: 879 units
- 5 – Fiat Strada: 741 units
- 6 – Ford Maverick: 738 units
- 7 – Chevrolet S10: 614 units
- 8 – Chevrolet Montana: 553 units
- 9 - Nissan Frontier: 525 units
- 10 – Ram Rampage: 420 units
