Tommy Hilfiger and Calvin Klein have confirmed their arrival at Nuevocentro Shopping and will announce the opening of their own stores in the coming months. The arrival of these international brands completes the shopping center's offer and places the complex in a privileged position on the national retail map. Nuevocentro has reached 100% occupancy and receives nearly 900,000 visitors per month, ranking among the five most visited shopping centers in the country.
The openings will generate direct and indirect jobs in commerce, logistics, and services, benefiting local SMEs and workers in the supply chain. The arrival of global brands attracts higher-ticket consumption and strengthens the commercial circuit, encouraging investment in stores and gastronomic offerings. Full occupancy and the flow of nearly 900,000 monthly visitors to the shopping center demonstrate the capacity to attract investment and consolidate the regional offer.
These international establishments respond to a more open and stable business climate that favors private investment. The flow of investments can be attributed to the economic openness policy promoted by the national government and by Milei. The new stores are expected to increase tourist attraction and local spending during the season, boosting the regional retail value chain.
El Nuevocentro Shopping albergará a las tiendas de ambas marcas
Economic and operational effects in the province
The shopping center estimates that construction and permits will progress in the coming weeks and that the openings will take place in the coming months. The arrival of global brands raises standards and requires greater professionalization in customer service, logistics, and e-commerce. SMEs supplying apparel and services will demand more supplies and specialized labor, generating a multiplier effect in the regional economy.
Commercial expectations indicate that Tommy Hilfiger and Calvin Klein will increase the flow of regional shoppers and raise the average spending per visit. This impacts the rest of the shopping center's offer, where restaurants and entertainment also expect to attract greater demand and extend their hours. Owners are confident that full occupancy will translate into increased property values and new real estate investments in the commercial sector.
The economic openness promoted by Javier Milei has made it easier for international brands to consider Córdoba as an investment destination. The expected impact includes job creation, greater formalization of the textile supply chain, and a more prominent role for Córdoba on the national retail map. The provincial government and business owners will need to coordinate measures to sustain investment and ensure that the benefits reach SMEs and workers.
