Amazon analyzes the return of 'The Apprended' with Donald Trump Jr. as a possible driver

Amazon is considering relaunching The Apprentice, the business reality show that marked an era on global television. As reported by The Wall Street Journal, the company began internal talks to reactivate the format, with the possibility that Donald Trump Jr. be in the front.

Although the project is not yet under active development, the idea came after the acquisition of MGM, which gave Amazon control over the rights to the program together with the production company linked to the Trump family.

A format with global weight and business legacy

, The Apprentice, became an international phenomenon during its original 14 seasons.

Led by Donald Trump, the cycle combined business, competition and decision-making in a format that had a strong impact on audiences

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The program not only consolidated its brand globally, but it also left behind an iconic phrase: “You're fired”. Over the years, the format was replicated in different countries

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According to data cited by The Hollywood Reporter, the cycle continues to generate significant revenues. In 2024, royalties related to the program ranged from 100,000 to one million dollars annually

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Donald Trump Jr., the name that appears as an option

According to the versions, Amazon executives mentioned Donald Trump Jr. internally. as a possible driver of the reboot. The idea aims to maintain the business DNA of the format with a figure linked to the business world

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So far, the Trump family has not been formally contacted, and Amazon has clarified that any details about the project are preliminary.

“We've had internal discussions about the future of The Apprentice as a property, but it's not under active development,”

the company said.

What was the original “The Apprentice”

like?

The Apprentice debuted in 2004 and aired until 2015. The format followed a group of participants competing in business challenges to obtain a position within one of Donald Trump's companies

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Each episode included tests linked to real businesses, performance evaluations and progressive removals. The driver analyzed the participants' decisions and defined who was still in competition

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The show was produced by Trump Productions and Mark Burnett Productions, and originally aired on NBC. Over time, it became one of the most influential realities in the business genre

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