The channel is renewing its prime time with strong programming choices to boost viewership after several failures
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This Monday afternoon and evening, El Trece will launch a completely revamped line-up with two major bets: "Buenas noches, familia," the new show by Guido Kaczka, and "Otro día perdido,"Mario Pergolini's return to television after 20 years.Expectations at the network are high, following a season marked by low ratings and failed cycles.
At 9:30 p.m., Guido Kaczka will present Buenas noches, familia, an entertainment format featuring live challenges, games for the whole family, and the participation of special guests from the entertainment and sports worlds.
El Trece plays a key card with new shows and powerful personalities
The show will also include segments dedicated to making dreams come true and promoting responsible pet adoption. In addition, viewers will be able to participate from their homes through real-time voting and compete for major prizes.
El "super lunes" de El Trece.
Mario Pergolini returns to the screen with irony, current affairs, and humor
At 10:30 p.m., it will be Mario Pergolini's turn, who will return to television with Otro día perdido, a show produced by Boxfish—just like Kaczka's program—and scripts by Alejandro Borensztein.
El esperado regreso a la televisión abierta de Mario Pergolini.
Pergolini revealed that the format will combine a summary of the day's main news with political, economic, and cultural analysis, infused with the humor that characterizes him. He will be joined by Rada Aristarán and Laila Roth, with whom he will share monologues and debates.
The host also announced a critical look at the media and social networks, along with a live band and the use of innovative technologies. The first confirmed guest will be Guillermo Francella, and in the coming days, Nico Vázquez, Cris Morena, and Cazzu will join.
El Trece's new nighttime programming
6:30 p.m.: Ahora caigo, with Darío Barassi (new time)
8:00 p.m.: Telenoche
9:30 p.m.: Buenas noches, familia, with Guido Kaczka
10:30 p.m.: Otro día perdido, with Mario Pergolini
With this double bet, El Trece aims to leave behind a difficult year in terms of viewership, marked by the early cancellation of Homero Pettinato's show and the imminent departure of Viviana Canosa at the end of the month. Tonight, the network will put its strategy to the test to regain audience interest and compete again in prime time with fresh proposals, established personalities, and innovative formats.
