The shopping mall submitted the plan to the municipality. In 2025, it closed a record year with 1 million visits and international brands
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Nuevocentro Shopping submitted an ambitious building permit to Córdoba City Hall to expand its current facilities. The private initiative involves an investment of US$ 15 million and plans to expand the complex's operational area by a total of 30%.
The project confirmed by CEO Antonio Heinz includes the construction of 3 levels of commercial podium of 4,000 m² (43,056 ft²) each. Another 3 levels of underground parking will also be added, which will add 12,000 m² (129,167 ft²) to improve vehicle parking capacity.
The construction work will require between 18 and 24 months of execution and will allow the arrival of new entertainment offerings and international brands. This constant flow of activity sustains an economic ecosystem that currently generates 2,000 direct jobs and 1,500 indirect jobs.
La iniciativa privada implica una inversión de US$ 15 millones y proyecta expandir la superficie operativa del complejo en un 30% total.
Constant investment and technology
The company has carried out investments of more than US$ 8 million since the post-pandemic period to improve infrastructure, security, and technology. A recent architectural renovation required US$ 2 million to incorporate a minimalist industrial language and LED lighting systems.
The shopping center incorporated a system of 300 cameras and smart sensors that monitor circulation flows in real time. This technology makes it possible to optimize the commercial mix based on the length of stay and consumption habits of thousands of visitors.
Nuevocentro will close the year 2025 by adding charging stations for electric cars in its parking lot free of charge. The complex receives an average of 700,000 monthly visitors and reaches peaks of 1 million people in the key months of the season.
El proyecto La iniciativa privada implica una inversión de US$ 15 millones y proyecta expandir la superficie operativa del complejo en un 30% total.
Full occupancy and global brands
The commercial balance of the year shows full occupancy with more than 200 active stores and one of the most comprehensive offerings in the entire region. There were 22 new openings that include international brands such as Nike, Tommy Hilfiger and Calvin Klein that arrived in the city.
The expansion will make it possible to move forward with negotiations with large-scale brands such as Zara and to add new movie theaters to the shopping complex. The upcoming arrival of well-known brands such as The North Face, Skechers, and Timberland has been confirmed to strengthen the apparel segment.
Strategic alliances with banks and universities made it possible to enhance benefits and expand the mall's reach to new audiences. The company is closing 2025 with a clear roadmap to invest and continue setting the pace of consumption in Argentina's interior.
El complejo recibe un promedio de 700.000 visitantes mensuales y alcanza picos de 1 millón de personas en los meses claves de la temporada.
