In the framework of its 118 years of history, San Lorenzo changed its coat of arms. Under the slogan "The culture of being great “, the club announced a series of modifications aimed at improving the aesthetics, legibility and adaptability of the emblem
in different formats.As detailed by the institution, the redesign included a more precise alignment of the stripes and edges, in addition to an equitable balance in proportions and distances. Work was also done on the thickness of the bands and lines, both on the graphic elements and on the typography, with the aim of achieving a more harmonious image
.Another notable change is the removal of the outer color, replaced by the characteristic blue of the shield. This decision aims to facilitate its use on different media, both physical and digital, and to optimize its visibility.
The club emphasized that, despite the adjustments, the shield keeps its essence and symbolic value intact. “It's the most beautiful shield. We carry it in our hearts,” they said in the statement, reinforcing the emotional bond with the fans and
the Sanlorencista identity.The update is part of an increasingly common trend in modern football, where clubs seek to adapt their visual identities to new communication demands without losing their history or sense of belonging.
The candidates for the next early elections
In parallel to the celebration of its new anniversary, San Lorenzo already knows the five lists that will compete in the elections next Saturday, May 30
